Current Marketing Problem in Hilton Hotels & Resorts Research Paper

Current Marketing Problem in Hilton Hotels & Resorts - Research Paper Example As the discussion highlights  over the years, the brand Hilton has operated its hospitality business operations and has established its marketing of services within several countries such as Italy, France and the United States of America among others. Moreover, it has been also identified that the company has used its Hilton brand name in order to extend its franchisee business and strategic business units in the entire global market.This paper declares that  Hilton Hotels & Resorts offers its hospitality services within around 80 countries. In order to attain the objective of Hilton hotels brand significantly, it is important to maintain a strong relation with the customers by offering them quality services. Over the years, Hilton hotel has attempted to establish a relational bridge with its customers through the help of its franchisees. In order to address the ensuing challenges arriving related to marketing as well as customer care, Hilton hotel has introduced centralized rese rvation and customer relationship management (CRM) system. Even after that, it has been observed Hilton hotel brand was unable to meet its customers’ expectations comprehensively.  Hilton Hotels & Resorts offers its hospitality services within around 80 countries. In order to attain the objective of Hilton hotels brand significantly, it is important to maintain a strong relation with the customers by offering them quality services.